Groove Armadas, Andy Cato, has successfully aligned with Brisbane fashion label,
H O U S E O F E Z I S. To kick start the affiliation, designer Andrzej Pytel has organized with pr and styling firm Audio Threads, to sponsor the artist numerous designer tees for Andy to wear for the past weekend Australian gigs, and for upcoming Groove Armada European festival gigs in the coming months.
The initial story began in Paris, at the beginning of Groove Armada’s album release ‘Black Light’ Europe and US tour, where GA performed a live performance of single ‘I won’t kneel’ to a studio audience for Canal Plus, a online French media publication. Andy wore the the ‘pointer’ tee, black with a white vinyl print in. Link to the performance: http://player.canalplus.fr/#/328448 This design print is quoted as his favourite, with him also opting to wear it for the second of the two Australian tour shows over the weekend at Sydney’s Ivy bar, Sunday 11th of April.
The first show was on Friday the 9th of April at Brisbane nightspot The Met, where Andy chose to wear the ‘center point circle’ tee design; a white tee with a slightly surreal graphic black vinyl print.
The initial story began in Paris, at the beginning of Groove Armada’s album release ‘Black Light’ Europe and US tour, where GA performed a live performance of single ‘I won’t kneel’ to a studio audience for Canal Plus, a online French media publication. Andy wore the the ‘pointer’ tee, black with a white vinyl print in. Link to the performance: http://player.canalplus.fr/#/328448 This design print is quoted as his favourite, with him also opting to wear it for the second of the two Australian tour shows over the weekend at Sydney’s Ivy bar, Sunday 11th of April.
The first show was on Friday the 9th of April at Brisbane nightspot The Met, where Andy chose to wear the ‘center point circle’ tee design; a white tee with a slightly surreal graphic black vinyl print.
Andy has taken 6 designs back with him to the UK. The initial offer was to be 2-3 tees, but as he liked them greatly, he was offered the entire selection! If the shoe fits, wear it.... so indeed he will. Keep an eye out for E Z I S tees across the UK!
Andrzej is also affiliated with Amsterdam’s NO.1 artist Don Diablo and Australia’s NO.1 DJ artist tyDi, whom was recently awarded as ‘Best Breakthrough DJ’ 2010 in Miami!
Andrzej is also affiliated with Amsterdam’s NO.1 artist Don Diablo and Australia’s NO.1 DJ artist tyDi, whom was recently awarded as ‘Best Breakthrough DJ’ 2010 in Miami!
http://www.groovearmada.com
http://www.houseofezis.com
Audio Threads x
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